Reunion Island uses “the scents of paradise” to market the island in Germany

Reunion Island Tourism (IRT) is, before the end of the month, sending 700 fragrance boxes to travel agents across Germany to draw attention to the exotic French Indian Ocean island under their latest marketing offensive. The agents were selected for having attended road shows, visiting the Reunion Island stand at tourism trade fairs, attending marketing seminars and online training sessions, and participating in educational tours/fam trips to Reunion Island.


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